Meet the Brand: Obi

Obi’s contemporary, thoughtful and intelligent design is infused with an unexpected edginess. The seasonal collections include a mixture of statement designs and prints alongside unique layering pieces that are exciting to style and wear.

The Obi label is designed in New Zealand and one of the few brands still manufactured in New Zealand. Obi are part of the High Society Fashion Group and the design aesthetic is driven by talented creative Jon Dyball.

What's your favourite part of the job?

I love my job. I consider myself to be an incredibly lucky person as I know that every day will be different. I have to say that there isn’t one part that is particularly better than any other. I love looking at fabric ranges, creating the colour palette for the new season. I always like to consider what my customers have asked for – or what they may be looking for in each new season. I love interpreting the latest international trends in a way that will work for the Obi customer. However, my greatest love of my job is when I have someone tell me that they wore one of my designs to a special occasion and how good they felt (and how many compliments they got!)

Do you have a pet?

I have a very busy lifestyle and travel a lot for my job – so having a pet right now isn’t really practical for my life. I absolutely love animals – dogs in particular – and have had them in the past. I do however currently have a flatmate that I call a Labrador because he eats everything in sight!

How long have you worked for the brand?

I have been designing Obi for the past eight years but I have over 30 years of experience in the industry. I feel with Obi that I have grown as a Designer alongside the brand. I’m very proud of where I have taken the brand – it  fits, it uses incredible natural fabrics – and most importantly to me – it is still New Zealand made.

Favourite place in the world?

This is such a tough question for me as I have traveled to a lot of places – and seen so many amazing countries. I love Paris - for its architecture and old churches. I spend a lot of time in Bali – I love the climate, the people and the sense of peace. But I absolutely love Central Otago and Southland. I could easily retire to the South Island with all its natural beauty and ever changing scenery.

 Favourite trend for Summer 18?

I’m particularly in love with botanical prints for the season. For this summer season – my favourite print is called Urban Jungle. It’s dark and moody with just the right amount of bright colour to make you feel like you are walking through a cool, tropical jungle. I’m also loving all the linen that this around this summer. As I love natural fibre, linen has always been a core staple in my own wardrobe, so it is really nice to see it being embraced again.


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