Meet the Brand: Loobie's Story

Meet the Brand

‘A story about a love for life + a life well lived’. Loobie’s Story have this beautiful mantra which captures the spirit of their brand, this resonates throughout each collection.

Loobie’s Story are a New Zealand brand started in 2009 by husband and wife team Laurinda and Brent. Laurinda designs seasonal collections inspired by her world travels, each range merges urban essentials with a little bit of the exotic, for unique and easily wearable styles.

What really sets Loobie’s Story apart is they design all their prints in house, this makes each range truly unique and drives their beautiful feminine aesthetic. Laurinda steers away from using black in her ranges, instead offering neutrals and blues alongside energizing and vibrant colour combinations.

 At Sasha Boutique we love Loobie’s Story’s silk dresses, they are made from luxurious silk with a little added stretch for comfort, and each design has a beautiful embellishment, whether it be delicate beading, or a silk neck tie. These pieces are perfect for a special occasion or event where you want to feel absolutely gorgeous in something extra special.

We had a little chat with Laurinda from Loobie's Story...

What’s your favourite part of the job?

When the new seasons samples start arriving from our factories and we can see all our hard work come together in the collection just as we had envisaged!

Do you have any fur babies?

No, not at the moment, but my husband (Brent) and I are about to become “empty nesters” so a Labradoodle puppy is on order!

Favourite place in the world?

There are many, but I really love Bali…we’ve had many a happy holiday there and it has so much to offer from total, decadent relaxing, to amazing yoga retreats, fabulous dining and shopping and spas. I am always inspired by both the beautiful local design aesthetic and that which is brought to the island by all the exotic and bohemian expats who live there.

Favourite trend for Summer 18?

Flowy printed maxi dresses with lots of volume….cool, effortless and can be dressed up or down for every occasion.


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